PRIMO ride on toys combine classic Italian design with finest craftsmanship to create a timeless ride on scooter.

PRIMO is the perfect gift for boys and girls from the toddler age up to 5 years old.

PRIMO is a design object and fits into every stylish living room.

PRIMO with its classic design is a collectible for every classic vehicle enthusiast.

PRIMO received the prestige award ‘Best Toy 2019’ given by the ASTRA (American Specialty Toy Retailing Association).